2024-11-16 –, Mises Stage
NextBlock is a new social media company with the mission to discover the value of attention. Powered by Bitcoin and Nostr, NextBlock enables its citizens to opt into the Attention Marketplace to price and sell 60 seconds of their attention to advertisers.
NextBlock's business model is an innovative advertising marketplace built on Bitcoin and Nostr that allows users to get paid for their attention. Founded by Ian and Mandana, hosts of The Flirting With Bitcoin Podcast, this platform creates a new approach to online advertising by putting citizens in control and rewarding them for their engagement. The team will be presenting at Adopting Bitcoin in El Salvador, sharing their vision for how NextBlock can transform digital advertising through a decentralized system that aligns incentives for both advertisers and users.
Founder & CEO of NextBlock, Ian began orange pilling his wife every week in January 2022 when they started their podcast, Flirting With Bitcoin, in their basement in Washington, DC. While creating their podcast, Ian and his wife came up with idea for NextBlock, a social media company with the mission of discovering how much our collective attention is worth through an innovative business model called the Attention Marketplace. This business model is in direct opposition to the Corporations Harvesting Attention On Social Media Cartel ( C.H.A.O.S. Cartel)
With over 20 years of experience in the tech industry, as both a software engineer and entrepreneur, Ian has observed many tech startups with misaligned incentives fail due to the lack of an achievable business model. After discovering Bitcoin and Austrian Economics Ian learned that only a business model with mutually beneficial incentives is truly sustainable. With NextBlock and the attention marketplace, Ian believes that all participants are properly incentivized to be good actors and has given good actors the tools to restrict bad actors access to their attention.
Mandana Yousefi is the co-founder of NextBlock, the first social media app that pays you in Bitcoin to watch ads. She is also the co-host of the Flirting with Bitcoin Podcast.