15/11/2024 –, Nakamoto Stage
David Bailey has spent more than 25 years working with technology start-ups and scale-ups. He was previously Head of Retail Marketing at Apple (2003-2011) and Vice President of Marketing at Samsung SmartThings (2015-2018). He has also founded several technology start-ups and holds an MBA from INSEAD Business School.
David is currently the Chief Marketing Officer at Azteco, the leading provider of bitcoin vouchers. Azteco bitcoin vouchers work like digital gift cards and are available in over 190 countries.
In this talk, David will draw on his experience from Apple, Samsung, and other technology brands to discuss:
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The adoption lifecycle for consumer technology
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The chasm that kills emerging technologies
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Strategies for crossing the (bitcoin) chasm
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Why we need less Bitcoin and more bitcoin
David Bailey has spent more than 25 years working with technology start-ups and scale-ups. He was previously Head of Retail Marketing at Apple (2003-2011) and Vice President of Marketing at Samsung SmartThings (2015-2018). He has also founded several technology start-ups and holds an MBA from INSEAD Business School.
David is currently the Chief Marketing Officer at Azteco, the leading provider of bitcoin vouchers. Azteco bitcoin vouchers work like digital gift cards and are available in over 190 countries.