Fidel Otieno
Fidel Otieno is the Founder of Bitika, a Bitcoin platform that makes it simple for the everyday Kenyan to buy bitcoin via M-Pesa in just 3 direct steps. A software engineer by training and a passionate Bitcoiner at heart, Fidel is dedicated to building tools that expand access to Bitcoin as a fair and open monetary network.
Driven by the belief that Bitcoin should be for everyone—not just the tech-savvy—he focuses on breaking down barriers to adoption through intuitive design and community engagement. Fidel is also an active advocate who enjoys “orange pilling” and sharing with newcomers the possibilities that Bitcoin unlocks for financial freedom and inclusion.
Session
Bitcoin adoption faces a critical bottleneck: the confusing first encounter most newcomers have with our ecosystem. Too often, people's introduction to Bitcoin comes through trading platforms that present it as speculative investment rather than revolutionary money. This talk explores the typical newbie journey—from initial skepticism about "Bitcoin as a scam" to the overwhelming complexity of existing platforms—and presents actionable strategies for creating frictionless onboarding experiences.
Drawing from real-world experience building user-centric Bitcoin infrastructure, The session covers practical approaches to orange-pilling skeptical audiences, designing intuitive experiences, and building platforms that connect people directly to Bitcoin without unnecessary complexity. Through lessons learned from Bitika's approach to simplified Bitcoin access, attendees will gain concrete strategies for improving adoption in their communities and projects.