The future of I.P.R. enforcement using Dispute Resolution Mechanism and A.I. tools: Potential of innovation In India
Have you ever posted an aesthetic picture using your favourite music in the background and received a warning about IP-sensitive content or a copyright infringement warning? While the innovative adaptation of digital tools increases creation, it also causes high levels of IPR infringement due to quick and easy access. Limited territorial protection of I.P. rights, expensive enforcement and registration mechanisms, and unavailability of adequate legal advice & awareness are the crucial roadblocks in unlocking the total potential commercial value of the creation for their respective creators.
The availability of varied dispute resolution mechanisms by I.C.A.N.N. and W.I.P.O. has proven to be a massive success in recent times, especially in catering for the complexities related to I.P. rights, such as domain name disputes and commercial licensing disputes.
Recent developments in the dispute redressal mechanism show great potential for resolving the Intellectual Property Infringement dispute, paving the way for more vigorous enforcement under the IPR regime. Technological advancement in various digital and AI tools, including but not limited to ODR platforms, Data Analytics, data-driven reports for easy decision-making, pattern tracking, etc., contains the potential to streamline the IPR dispute resolution mechanism to increase its strength and efficiency by lowering the cost and increasing access.
This paper is an attempt to analyse the applicability of the evolving Indian dispute resolution mechanism for resolving IPR disputes using AI tools. It will also compare the new-age resolution models adopted by other foreign jurisdictions to cater to IPR disputes. This paper will conclude by providing various suggestions and potential models best suited for Indian needs to deal with the increasing menace of I.P.R. infringement using new-age tools.