This industry cyber deception practitioner’s short talk demonstrates how to build authentic sock puppets using the cheap nostalgic junk we buy at yard sales. This presentation will introduce the behavioral foundations of how we evaluate content online, based on how likely it is we think someone manipulated that content. When we understand how people find content and people to be genuine, then we have a model for creating or repurposing the items we might find in a local yard sale. These items might have real storylines and ethnic and cultural value, but practitioners can fictionalize almost any storyline with these items to project the depth of your sock puppet. People tend to scrutinize content and people online less when they engage content and storylines that induce nostalgic affect and feature tangible items. This presentation will demonstrate the application of this model based on two local yard sales, and design of those items into notional sock puppet storylines and scenarios. This model can be used by beginning to advance sock puppet practitioners.