Over the past 4 years a number of colleagues in industry had commented on the sudden appearance of an Australian cyber security company, Internet 2.0, and their patented cloaking firewall. With a bit of free time with delayed engagements, my team and I decided to work out what was going on and how it was that a former Army intelligence officer alongside a former political staffer had instantiated a 50 million dollar company off the back of an unverified product with no prior background in cyber or technology. Whilst our technical analysis of the firewall itself was interesting, subsequent disclosure and review of the organisation's business also raised a few eyebrows. I wanted to share our analysis, approach to engagement, response from the vendor, observations and feedback from post publication analysis,as well as a broader concern and theme as we see more "cyber enabled AI, Blockchain, Patented XDR solutions” come into the market with no grounding in reality.