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SUMMARY:What drives cargo-bike sharing intentions? A comparative study on 
 across four European cities among non-users - Josephine Tröger\, Marvin H
 elferich
DTSTART;TZID=Europe/Amsterdam:20260918T133500
DTEND;TZID=Europe/Amsterdam:20260918T134500
DTSTAMP:20260918T121423Z
UID:pretalx-crbam-2026-XLEMNA@pretalx.com
DESCRIPTION:Cargo-bike sharing (CBS) is emerging as a low-emission option 
 for personal mobility and last-mile logistics\, yet evidence on public acc
 eptance and its determinants remains limited. This study examines how tran
 sport identities\, willingness to pay (WTP)\, socio-demographic\, infrastr
 uctural\, and Diffusion of Innovations (DoI)–based predictors shape the 
 intention to use CBS. We analyze data from a survey of 2\,319 residents ac
 ross four European cities—Budapest\, Gothenburg\, Karlsruhe\, and Oslo. 
 Descriptively\, cyclists show the highest intention to use CBS across citi
 es\, but identity effects vary by context (for example\, Karlsruhe shows n
 o significant within-city differences\, while in Oslo car drivers have low
 er intentions than cyclists and public transport users). In city-level reg
 ression models\, the perceived ease of substituting car trips with a cargo
  bike consistently predicts higher intention in all four cities. Perceived
  compatibility and relative advantage also predict intention in three citi
 es\, with relative advantage strongest in Karlsruhe. Additional predictors
  vary by city: trialability matters in Budapest and Karlsruhe\; perceived 
 compatibility matters in Gothenburg and Oslo\; being male (vs female) is r
 elevant in Gothenburg\; and car ownership matters in Oslo. The models expl
 ain 48.5%–58.5% of the variance in intention. Overall\, CBS uptake appea
 rs driven mainly by modifiable feasibility and innovation perceptions\, su
 ggesting that locally tailored rollout strategies should emphasize practic
 al car-trip substitution\, trial opportunities\, service visibility\, and 
 affordable pricing.
LOCATION:Room 2 (Lecture Room 2.1)
URL:https://pretalx.com/crbam-2026/talk/XLEMNA/
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