BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//pretalx//pretalx.com//crbam-2026//speaker//MHRC8N
BEGIN:VTIMEZONE
TZID:Europe/Amsterdam
BEGIN:DAYLIGHT
DTSTART:20250918T000000
TZNAME:CEST
TZOFFSETFROM:+0200
TZOFFSETTO:+0200
END:DAYLIGHT
BEGIN:STANDARD
DTSTART:20251026T030000
RDATE:20261025T030000
TZNAME:CET
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20260329T030000
RDATE:20270328T030000
TZNAME:CEST
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
SUMMARY:Understanding Cycling Adoption in Madrid: Perceived barriers and d
 rivers - Emma Landaluce
DTSTART;TZID=Europe/Amsterdam:20260918T130500
DTEND;TZID=Europe/Amsterdam:20260918T131500
DTSTAMP:20260918T121359Z
UID:pretalx-crbam-2026-NTAMJK@pretalx.com
DESCRIPTION:This research explores why despite growing public interest and
  the expansion of the electric bike-sharing system BiciMAD\, Madrid remain
 s heavily car-dependent\, with bicycles accounting for only a small fracti
 on of daily commutes. To understand the psychological and environmental fa
 ctors driving this modal shift\, this research applies the Transtheoretica
 l Model (TTM) of behavioral change to assess where residents currently sta
 nd in relation to the adoption of cycling. Using a mixed-methods approach 
 comprising a cross-sectional survey of 363 residents and 14  interviews wi
 th citizens and key stakeholders\, the research explores the perceptions a
 nd lived experiences of individuals across different stages of cycling ado
 ption\, from precontemplation to active use.\nThe findings highlight signi
 ficant demographic and spatial disparities in urban mobility that act as p
 hysical and mental barriers. A major gender gap exists\, as women often fe
 el less safe navigating heavy traffic and are less likely to progress to a
 ctive cycling stages. Geographically\, high-speed ring roads like the M-30
  serve as "walls" that isolate peripheral neighborhoods from the city cent
 er’s infrastructure. While safety\, health and sustainability are founda
 tional concerns\, the research suggests that individual transition into ac
 tive cycling is primarily influenced by experiential factors\, specificall
 y the perceived efficiency and personal enjoyment of cycling.\nUltimately
 \, the study highlights a critical disconnect between institutional mobili
 ty policies and citizen well-being. While an overwhelming 80.1% of residen
 ts demand the expansion of continuous\, segregated bike lanes to feel safe
  enough to cycle\, current municipal strategies relegate bicycles to a "se
 condary actor" or a mere bridge mode for public transit\, explicitly avoid
 ing grand-scale prioritization. To successfully encourage widespread behav
 ioral change and ensure equitable access and well-being for all age groups
  and genders\, urban governance must transition to building connected\, pr
 otected infrastructure that prioritizes human safety and well-being.
LOCATION:Room 2 (Lecture Room 2.1)
URL:https://pretalx.com/crbam-2026/talk/NTAMJK/
END:VEVENT
END:VCALENDAR