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SUMMARY:Reimagining commercial mobility at the human scale: stabilizing ca
 rgo bike use in everyday work practices - Johannes Gruber
DTSTART;TZID=Europe/Amsterdam:20260916T104600
DTEND;TZID=Europe/Amsterdam:20260916T111400
DTSTAMP:20260918T121445Z
UID:pretalx-crbam-2026-PKEYQS@pretalx.com
DESCRIPTION:Commercial cycling is often framed as a technical or economic 
 substitution problem. We argue instead that the long-term integration of c
 argo bikes in firms is a practice-based\, multi-faceted change process sha
 ped by organizational routines\, employee experiences\, vehicle characteri
 stics\, and spatial conditions. Bringing cycling into commercial operation
 s extends the social domain of the bicycle beyond commuting and leisure in
 to everyday work and increases its visibility in public space.\n\nThis pap
 er asks: How do cargo bikes become durably embedded in commercial mobility
  practices\, and which factors stabilize or destabilize this process over 
 time? Empirically\, we draw on a 12-month accompanied real-world trial wit
 h more than 40 organizations in Germany. Participating firms incorporated 
 cargo bikes of different designs into daily operations. Our analysis uses 
 qualitative evidence as its core\, supplemented by questionnaires\, GPS tr
 acking\, and cost data.\n\nWe identify 20 factors grouped into five dimens
 ions: organizational behavior\, vehicle-related factors\, operational impl
 ementation\, infrastructure and usage patterns\, and external conditions. 
 We assess how strongly and in which direction each factor relates to susta
 ined adoption at the end of the trial\, and how these patterns vary across
  organizational profiles\, business sectors\, and spatial contexts. Findin
 gs show that durable integration is not simply a function of mileage. Carg
 o-bike use stabilizes when it becomes a reliable\, workable\, and collecti
 vely supported way of carrying out freight or service trips. Especially im
 portant are leadership commitment\, employee acceptance\, supportive inter
 nal roles\, clearly defined use cases\, and vehicle-task fit. In contrast
 \, weak ownership\, ad hoc use\, and inadequate service\, among other fact
 ors\, destabilize longer-term use.\n\nBy shifting attention from adoption 
 as a decision to stabilization as a lived organizational practice\, the pa
 per extends debates on behavioral change and the human scale of cycling to
  commercial mobility.
LOCATION:Plenary room (Lecture Room 2.2)
URL:https://pretalx.com/crbam-2026/talk/PKEYQS/
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