Eva Feigl
In her role as Product Owner, Eva Feigl places particular importance on continuously improving the process of understanding customer needs, translating them into clear requirements, and working with the development team to deliver products that offer real added value and are pleasant to use. Her focus is on the interplay between product development, product analytics, and UX design.
Session
Clicks and pageviews don’t tell the whole story. This talk explores how frontend teams can combine product telemetry with qualitative user research to truly understand user behavior and impact. You’ll learn how to define actionable UX metrics, generate meaningful insights through quantitative data and qualitative methods, and validate success after release. The focus: bridging numbers and narratives to drive better decisions and measurable outcomes.