c't < webdev >

Perfect architecture, elegant code, everything delivered on time. And then… nothing. The backlog was empty. No more tickets. No clear direction. Just one honest question: “So, what now?”
What started as an awkward pause turned into a turning point. It made us rethink what we were actually building—and for whom.
If no one notices your great tech, does it really matter?
This talk isn’t about tools, trends, or frameworks. It’s about what really sets successful teams apart: working with real users, questioning assumptions, testing ideas early, measuring what matters—and becoming a team that builds impact, not just software.