In the city-state of Singapore, the predominant discourse as engendered by government policies and evident in state funding is to encourage more active mobility, particularly walking and cycling. However, cycling uptake remains low at 3-4 % of daily mode share. This study will use news articles and semi-structured interviews to understand perspectives towards road cyclists in Singapore. News media in Singapore is highly regulated and widely consumed by Singaporeans. 123 articles from the past two years that cover cyclists or cycling in Singapore from The Straits Times and Channel News Asia, the two main mainstream media providers in the city-state, were analysed. Articles were manually coded using a literature review from qualitative research on cycling in the West and in Asia. Key words were identified relating to themes developed through the literature review. New themes were also identified from the articles and corresponding key words were highlighted (Armat et al. 2018). We will conduct semi-structured interviews with cycling communities, namely professional road cyclists and foreign worker cyclists, as well as non-cyclists who commonly encounter these communities. Through our ethnographic component, we will further refine our analysis of news articles, and seek to further understand the ground up sentiment towards cycling in Singapore, and how these impact the narrative of cyclists in the news media in Singapore. We hope that the findings will inform policy formulation and promotional campaigns in a way that resonates with people and addresses their concerns or misconceptions.

Armat, M.R., Abdolghader, A., Rad, M., Sharifi, H. & Heydari, A. (2018). Inductive and deductive: Ambiguous labels in qualitative content analysis. The Qualitative Report, 23(1), 219-221.