James Green
James Green leads two sustainable mobility projects in Ireland, one aiming to produce lasting modal shift from private car to ebikes, and the second looking at increasing social inclusion and equity in sustainable mobility. He is a Chartered Health Psychologist and Professor of Health Psychology in the Health Research Institute and School of Allied Health, University of Limerick.
Intervention
Purpose
Collectively, we are making dismal progress on meeting our climate-related targets. While much change must be driven at a political level, effective strategies to support healthier and more sustainable individual behaviours are urgently needed. Personal transport accounts for a substantial amount of greenhouse gases. The move from personal car to cycling is co-beneficial, improving human health directly and also indirectly by having a positive impact on the climate crisis. In this session we will identify and select several potential cycling behaviours that could have swift positive impacts, and will then work together by sharing expertise and ideating potential solutions to increase cycling and reduce the use of private motor vehicles, tailored to participants’ local contexts.
Objectives
● Identify target behaviours to focus on in this session
● Co-create ideas for potential interventions/solutions for each target, focussing on e.g., scalability and impact
● Consider concrete next steps for implementation and evaluation
Rationale
We are simultaneously facing multiple serious health and climate challenges, and cycling really can help! Participants in the CRBAM are uniquely placed to address these challenges, and a creative ideation session is ideal for developing potential solutions.