While most Europeans can ride and own a personal bike, daily urban cycling still lags behind despite several measures and investments in cycling infrastructures. To address this, the Bike2Green project (https://www.ecf.com/en/what-we-do/projects/bike2green/) aims to encourage the adoption of daily cycling in Stockholm through and integrated Bike2School and Bike2Work programme. The projects adopts the patented technology by Pin Bike to certify, gamify, and reward urban bike rides with economic incentives to spend in local shops.

The Bike2Green participants have cycled 100,000 times so far, travelled 800,000 km, and cut almost 130 tons of CO2 (that's equivalent to the CO2 absorbed by 5,500 trees in one year!). They have also earned more than 150,000€ to spend in the 14 shops that joined the Bike2Green network. The constantly updated KPIs are available in the Open Data platform: https://web.pin.bike/open/34

During this session, the project team will share quantitative and qualitative insights. Participants will be able to formulate concrete actions that will be integrated in the final Bike2Green guidance to educational stakeholders, corporate mobility managers, and policy makers.

Annarita Leserri
leserri@pin.bike