Generative AI has reached users at an explosive pace. We start the session by seeing live examples in Creatives, Coding, and Agents. Further, we explore the real-world impact of AI in retail with case studies from global brands, revealing how AI is driving personalized e-commerce and marketing at scale. We’ll also look to China for inspiration, where platforms and brands like Douyin, Hema, and SKP are redefining the intersection of commerce, content, and experience. Join us to explore where retail is heading—and how to stay ahead.