26.06.2025 –, Arena
Sprache: Deutsch
Der Handel steht an einem Wendepunkt. Technologien wie Generative AI verändern gerade die Art, wie Produkte entwickelt, vermarktet und verkauft werden. Social Media ist längst mehr als ein Kanal, es ist ein dynamisches Ökosystem, in dem Marken, Creators und Communities in Echtzeit miteinander agieren. Die Creator Economy macht Einzelpersonen zu Markenmachern und verschiebt die Grenzen zwischen Marketing und Commerce. Neue Plattformen entstehen, jenseits von Live Shopping über immersive Experiences bis zu AI-gesteuerten Beratungslösungen. Und die nächste Generation von Konsumentinnen und Konsumenten denkt, fühlt und kauft oft anders als jede Generation zuvor. Man denke nur an die Ausgaben in Roblox.
Dieser Impuls soll einen inspirierenden Überblick über die wichtigsten digitalen Trends und Entwicklungen aufzeigen, die für Breuninger jetzt relevant sind. Sie zeigt, wie GenAI heute schon in der Modebranche eingesetzt wird und was die Zukunft bringen kann.
Sie beleuchtet Social Media Trends und Plattforminnovationen, die das Verhalten junger Zielgruppen prägen. Sie gibt Einblicke in Creator Commerce und die neuen Mechanismen der Influencer Economy. Und sie eröffnet die Perspektive, wie Retail auf internationaler Ebene neu gedacht wird, von New York, über London bis Shanghai. Und angesichts der exponentiellen Entwicklungen in Technologie - auf was wir uns in den kommenden Jahren einstellen sollten.
Maks Giordano's career embarked during the
digital dawn of the mid-1990s at ID Media AG,
where he contributed to numerous internationally
acclaimed digital projects. Noteworthy among
these were the very first E-Commerce activities for METRO and Bertelsmann, the
digital launch campaign for the
Volkswagen New Beetle, the online introduction of
"Wallpaper" magazine (which won every major
digital award), and projects for Sony-Europe and
Swatch. He played a pivotal role in establishing
"Cycosmos," the leading social network in the UK
and Germany at the time, and one of the world's
first avatar communities—two decades before the Metaverse became a global
conversation topic!
In 2000, Giordano joined the management board of MetaDesign AG as the head of
digital. He was instrumental in pioneering the first mobile projects in Europe,
including work for Publishers, like Spiegel and Fokus, NTT DoCoMo's iMode and
Telefonica, becoming an evangelist for mobile services long before the iPhone
revolutionized the market.
His passion for mobile services led to the co-founding of Iconmobile Group in
2003, one of the first agencies globally to specialize in mobile solutions. With his
contribution, the company grew into a global force with over 200 employees and
offices in Berlin, Tokyo, Sydney, London, and New York. As product lead, maks
helped to develop one of the first mobile ad servers globally in 2004 and designed
mobile marketing and advertising formats for leading companies like Microsoft,
O2, and Yahoo. He also advised major European mobile operators and helped
numerous brands launch their first mobile projects, including BMW and worked
with international Media Companies, like ESPN, Yahoo etc. He then co-founded the
Publisher focussed Agency „Cellular“ together with Burda Publishing Group.
Following WPP's acquisition of Iconmobile Group in 2007, Giordano took on a
leadership role in the management board and heading the Innovation, Mobile &
Games units at the international Media Company ProSiebenSat.1 Digital.
He successfully launched the company's first iOS apps, created innovative
advertising formats, conducted UGC campaigns, and established a highly
profitable data access product. He consulted extensively with the Corporate
Venture Arm and established numerous Media for Equity and Media for Revenue
partnerships, including the introduction to Pluto.TV ($340MN Exit) and the
Collective Studio in LA ($83MN Investment).
Corporate innovation has been one of his central passions ever since.
In 2009, Giordano moved to Kyte, an innovative live-streaming platform based in
San Francisco, funded by Disney and NTT DoCoMo, and led its European
operations. He developed digital video strategies for mobile, social, and online
media for companies like CNN, NTV, MTV and Universal Music. Kyte collaborated
with world-famous artists such as Lady Gaga and 50 Cent to enhance their video
offerings and fan interactions.
Since founding juuman´okudo in 2010, Giordano has been aiding organizations
with the Innovation Studio in their digital transformation and innovation challenges
—from new digital business models and start-up collaborations to innovation
hubs and company building, as well as digital upskilling in HR.
E.g. he was responsible for all digital relaunches at Condé Nast Germany,
including Vogue, GQ and WIRED, worked with Burda on the re-launch of Bunte, T-
Online, Axel Springer and other international media companies, like Modern
Times Group, Sanoma, Somedia etc.
Prominent companies like Lego, Apple, Linde, Viessmann, Lufthansa, Volkswagen, Daimler,
UEFA, Red Bull, Deutsche Telekom, BMW, eBay, SpringerNature and many more,
rely on his expertise.
Maks successfully co-founded the consultancies "Nunatak" and "kreait," led the
"Founder Institute" accelerator program in Berlin, and has been a mentor at Axel
Springer PlugNPlay, Telekom hub:raum, Pioneers Festival, hack.fwd, among
others.
Giordano holds an MBA in Media and Communication from the University of St.
Gallen, teaches entrepreneurship and innovation management at institutions like
Zeppelin University and HTW Berlin, and is the author of the first German book on
usability (Springer Verlag) and the first German book on Mobile Business (Gabler
Verlag).
He is a juror at the Lovies and Webby Awards, known as the "Oscars of the
Internet," has a very weird taste in music, enjoys traveling, and continues to
practice yoga although it appears hopeless.
Maks Giordano
https://www.linkedin.com/in/maksgiordano/
+49.176.12332123
maks@juumanokudo.com
Speaker Profile:
https://www.juumanokudo.com/maks
https://premium-speakers.com/referent-moderator/maks-giordano/