DINAcon 2025

Building a Microsoft and Google Alternative with 1% of the Resources: The Power of Open Source, Remote Work, and Innovation Culture
2025-11-18 , Bubenberg / Erlach

Competing with tech giants like Microsoft and Google may seem impossible for smaller companies with limited resources. However, Nextcloud has proven that an open-source business model, remote work, and a culture of open communication and innovation can provide a path to success. This presentation will explore how organizations can leverage open-source development, a distributed workforce, and agile innovation strategies to build competitive alternatives with a fraction of the budget and workforce.


Competing with tech giants like Microsoft and Google may seem impossible for smaller companies with limited resources. However, Nextcloud has proven that an open-source business model, remote work, and a culture of open communication and innovation can provide a path to success. This presentation will explore how organizations can leverage open-source development, a distributed workforce, and agile innovation strategies to build competitive alternatives with a fraction of the budget and workforce. Attendees will learn how a transparent, community-driven approach leads to sustainable growth, fosters rapid innovation, and builds user trust.

Nina holds a degree in English and sociology and has worked in various roles and industries such as SaaS, weather or music. A non-code contributor to open source, Nina has led tech conferences like Berlin Buzzwords for many years and is passionate about elevating privacy standards. At Nextcloud, she is supporting that mission to give people back control over their data and help strengthen digital sovereignty.
Nina hat einen Abschluss in Englisch und Soziologie und war bereits in verschiedenen Funktionen und Branchen tätig, darunter SaaS, Wetter und Musik. Als Nicht-Programmiererin, die zu Open Source beiträgt, leitet Nina seit vielen Jahren Technologiekonferenzen wie Berlin Buzzwords und setzt sich leidenschaftlich für die Verbesserung von Datenschutzstandards ein. Bei Nextcloud unterstützt sie die Mission, Menschen die Kontrolle über ihre Daten zurückzugeben und die digitale Souveränität zu stärken.

This speaker also appears in: