The hidden cost of bad UX: How design impacts performance
2025-08-13 , Main Hall

User experience (UX) goes beyond just the creative and graphical aspects of an application. In this session, we'll investigate how bad design choices trigger performance bottlenecks, usability issues, and other conversion hindrances. Participants will take away lessons and the techniques for performance tuning, and how to design within the constraints of development for optimal and scalable apps


This talk will go on to explain how poor user experience slows down applications, results in increased costs, and weakens user engagement.
It will draw together the worlds of UX design and business by providing solution-focused approaches that achieve maximum user experience without losing usability, speed, and efficiency to the application.
Participants will learn how to approach UX content planning in such a way that their applications remain performant, scalable, and user-friendly.

Keren is a software developer and UI/UX designer with over five years of experience in web and GIS development. She specializes in Django, React, and geospatial technologies, building scalable applications for real estate, logistics, and emergency response. Passionate about open-source and community-driven tech, she enjoys sharing knowledge through speaking, mentoring, and writing.