The brand <> customer relationship is being flipped on its head as we enter the next iteration of consumer behavior — a world where the consumer wants immersive, ownable, and hyper-personalized experiences. Web3 and blockchain technology has the opportunity to usher in this new future. In this session, we will unpack how the world’s leading brands are leveraging web3 and redefining the customer relationship from decentralized loyalty programs and omnichannel marketing, to user-controlled data and next-gen incentive design. Understand the different strategies brands are employing as they enter web3, the web3 brand maturity curve, and how your company should be thinking about web3.