Lauren Tierney
Lauren Tierney is a venture investor at Decasonic, a web3 venture, and digital assets fund based in Chicago. In her role at Decasonic, she focuses on finding outlier founders across her theses that focus on web3 commerce, web3 fashion, and web3 wellness amongst others. Lauren feels that for web3 to truly reach mainstream consumers it has to solve a web2 problem with web3 technology and/or make someone's life 10x daily life better. She sees commerce, fashion, and wellness as ways to revolutionize consumers' experiences and genuinely make consumers’ lives better in ways they cannot ignore. On her podcast, Allowlist, Lauren sits down with founders and her co-hosts to discuss similar use cases. Allowlist is a weekly podcast about the future of consumers - the companies creating it, the technologies powering it, and the VCs funding it co-hosted by Stef Caldwell. They cover topics from web3, AI, and blockchain technologies to broader movements we see in consumer trends.
Session
Blockchain and artificial intelligence (AI) technology are revolutionizing the e-commerce industry. This technology has the potential to enhance e-commerce experiences, drive revenue for businesses, and deepen consumer-brand relationships.
The session specifically examines three core use cases of blockchain and AI in e-commerce: commerce co-creation, proof of custody, and immersive e-commerce. Commerce co-creation allows brands to co-create new products and experiences with their consumers, while proof of custody ensures the authenticity and provenance of products. Immersive e-commerce uses virtual reality (VR) and augmented reality (AR) to create more engaging and interactive shopping experiences.
The use of blockchain and AI in e-commerce is still in its early stages, but it has the potential to fundamentally reshape the way we shop online.
Some use cases discussed:
- Traditional e-commerce platforms are static and fail to engage online shoppers.
- Blockchain and AI can be used to create more personalized, interactive, and immersive e-commerce experiences.
- Commerce co-creation allows brands to co-create new products and experiences with their consumers.
- Proof of custody ensures the authenticity and provenance of products.