Grace Casey
As a Marketing Manager at Decasonic, Grace has a strong focus on community building, and is committed to the vision of web3 becoming seamlessly integrated into the lives of everyday consumers. Grace prioritize creating connections and fostering communities that embrace web3 technology to enhance people's daily experiences. Grace has a background in blockchain hackathons and international AI software sales, this background helps her navigate the dynamic world of Web3. Having actively participated in blockchain hackathons, Grace has honed her problem-solving skills and gained valuable insights into the practical applications of Web3. Additionally, her experience in international AI software sales has equipped her with a keen business acumen and an understanding of market dynamics. Grace is interested in the future of luxury fashion, branding, and commerce.
Session
Blockchain and artificial intelligence (AI) technology are revolutionizing the e-commerce industry. This technology has the potential to enhance e-commerce experiences, drive revenue for businesses, and deepen consumer-brand relationships.
The session specifically examines three core use cases of blockchain and AI in e-commerce: commerce co-creation, proof of custody, and immersive e-commerce. Commerce co-creation allows brands to co-create new products and experiences with their consumers, while proof of custody ensures the authenticity and provenance of products. Immersive e-commerce uses virtual reality (VR) and augmented reality (AR) to create more engaging and interactive shopping experiences.
The use of blockchain and AI in e-commerce is still in its early stages, but it has the potential to fundamentally reshape the way we shop online.
Some use cases discussed:
- Traditional e-commerce platforms are static and fail to engage online shoppers.
- Blockchain and AI can be used to create more personalized, interactive, and immersive e-commerce experiences.
- Commerce co-creation allows brands to co-create new products and experiences with their consumers.
- Proof of custody ensures the authenticity and provenance of products.