2023-09-16 –, Michigan Stage ( creatives / trad business )
The brand <> customer relationship is being flipped on its head as we enter the next iteration of consumer behavior — a world where the consumer wants immersive, ownable, and hyper-personalized experiences. Web3 and blockchain technology has the opportunity to usher in this new future. In this session, we will unpack how the world’s leading brands are leveraging web3 and redefining the customer relationship from decentralized loyalty programs and omnichannel marketing, to user-controlled data and next-gen incentive design. Understand the different strategies brands are employing as they enter web3, the web3 brand maturity curve, and how your company should be thinking about web3.
Drew Beechler is the CEO and Co-Founder of Holder, a CRM and messaging platform for web3 brands and creators. Prior to Holder, Drew led marketing at High Alpha helping co-found and launch over 30 startups. Prior to High Alpha, he spent his early career at Salesforce & ExactTarget.
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