Masae Shida

Masae is a Senior Program Manager of Open Source Community Strategy within VMware’s Open Source Program Office. She is leading continuous improvement of upstream contributions, particularly strategic contribution behaviors to drive alignment with the company's business strategies. Masae is a program delivery professional having led numerous global IT & technology programs from consumer digital platforms through to IT infrastructure and business transformations. She started her career as a Windows software developer in Japan and the US at NEC/Microsoft, then moved to the UK taking a role in the telecom/semiconductor sector leading global teams to develop embedded device software based on Linux/Android/iOS at Renesas/Broadcom. She then led large scale SaaS/Infrastructure transformations, cloud data centre and product compliance implementations as part of M&A at Cisco and other blue chip companies. She is UK based living in Windsor with her English husband and 15-year-old son.


Sessions

03-17
17:00
30min
Strategic Alignment of Open Source Contributions with Corporate Product Strategies
Masae Shida

Today, open source software is built into most products and we make day-to-day upstream contributions. But how can we collaborate on these projects in ways that are aligned with our corporate business strategies?

Which open source projects are built into your strategic product portfolio? Who in your organization is contributing to these projects? Do you work together to ensure your contributions are not impeding each other?

For the key projects your business relies on, broader involvement should occur in a coordinated and thoughtful manner. Having a united front in the communities will help you to drive consistent and effective contributions.

This talk will cover:
* Why do we align our contributions with corporate product strategies?
* Which open source projects are considered strategic for your company and why?
* How do we collaborate on these projects across the organizations?
* How do we know these projects continue to be reliable and sustainable?
* How can we ensure that our community contributions reflect positively on our company?

The audience will learn how to make more efficient and effective contributions to the open source projects that their business relies on in ways that are aligned with business and community goals.

Governance & Community
Stage 2