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UID:pretalx-haystack-us-2026-RVCFQ8@pretalx.com
DTSTART;TZID=EST:20260506T142000
DTEND;TZID=EST:20260506T150500
DESCRIPTION:This talk uses a real-world B2B search case to show how a decis
 ion-based tree helps quickly diagnose why search fails and how to improve 
 relevance without rebuilding the system.
DTSTAMP:20260502T102654Z
LOCATION:Main Stage
SUMMARY:Why your B2B search engine doesn’t understand your users - Maëll
 y Dubois
URL:https://pretalx.com/haystack-us-2026/talk/RVCFQ8/
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