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UID:pretalx-juliacon-2022-QTN3ZY@pretalx.com
DTSTART:20220729T174000Z
DTEND:20220729T175000Z
DESCRIPTION:"Half the money I spend on advertising is wasted\; the trouble 
 is I don't know which half." (J.Wanamaker\, 19th-century retailer)\nOptimi
 zing marketing spend is still difficult\, but this talk introduces a moder
 n marketing analysis: Media Mix Modelling (MMM).\nWe will combine the stre
 ngth of Julia with Bayesian decision-making to optimize marketing spend fo
 r a hypothetical business.\nFind more details in the associated [GitHub Re
 po](https://github.com/svilupp/JuliaCon2022/)
DTSTAMP:20260317T115800Z
LOCATION:Green
SUMMARY:Optimize your marketing spend with Julia! - Jan Siml
URL:https://pretalx.com/juliacon-2022/talk/QTN3ZY/
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