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UID:pretalx-juliacon2024-LKTMNN@pretalx.com
DTSTART;TZID=CET:20240711T144500
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DESCRIPTION:Conventional A/B testing often falls short in industries such a
 s airlines\, ride-sharing\, and delivery services\, where challenges like 
 small samples and subtle effects complicate testing new features. Inspired
  by its significant impact in leading companies like Uber\, Lyft\, and Doo
 rdash\, we introduce the switchback design as a practical alternative to c
 onventional A/B testing.
DTSTAMP:20260512T131816Z
LOCATION:Else (1.3)
SUMMARY:Maximizing marketplace experimentation - 
URL:https://pretalx.com/juliacon2024/talk/LKTMNN/
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