Mozilla Festival 2021 (March 8th – 19th, 2021)

Mozilla Festival 2021 (March 8th – 19th, 2021)

Planning for blended online/offline spaces

Half of the world's population are yet to come online, and when they do, they'll be targeted with highly sophisticated advertising. How do we protect them?

TVs in our homes could use emotional and facial recognition to serve us ads. Is that really OK?

Advertising funds many of our online spaces, but it's also warped their development. How far should we really let the data collection go? How can we carve out 'citizen spaces' online? And how can we keep the funding benefits of advertising, without selling our souls?

This session will explore planning dilemmas for our online spaces. What should we keep? What should we redesign? What can we learn from the way we design our offline spaces?


We're hoping that many efforts and discussions will continue after Mozfest. Share any ideas you already have for how to continue the work from your session.:

I'm hoping to run on this as a result.

How will you deal with varying numbers of participants in your session?:

Zoom breakout groups - with 3 we'll do the exercises togather. With 30, we'll set each group separate tasks, or give them a principle from Planning legislation to apply to our online spaces.

Ex-Mozilla Fellow, and climate change campaigner. On a mission to ensure the ethics catches up with the technology of modern advertising.