Far from thrilled about where we're going with xenophobia, populism and whatnot. Into innovation around pro-rights and democracy messaging ... cos the same old ideas definitely aren't working. The question that keeps up at night is, how do we spread ideas that people need to hear but aren't really that motivated to engage with?

Background in factual content & advertising. Former end clients include Apple, Avaaz, The Danish Home Office, The Guardian, Novo Nordisk, LEO Pharma, GNResound, Channel 4, BBC, ABC, UNHCHR and other acronyms. 37 million organic social media video views for content I produced on human rights issues.