MozFest House Amsterdam

Elevating Privacy: Centering User Experience
2024-06-13 , Ethical Dilema Cafe

Join us for an engaging session where team members from Vinted and Superbloom will unveil their Member Experience Benchmarking methodology. We will delve into the rationale, methodology, and potential impact of this innovative approach within the evolving regulatory and competitive landscape.
In this session, we will explore the external factors driving the need for a paradigm shift in how companies approach privacy and user experience. From the increasing stringency of EU digital rights legislation like GDPR and DSA to the growing pressure on platforms to foster genuine privacy-friendly experiences, the stage is set for a transformative discussion.
Internally, Vinted's Security & Privacy team will share insights into why they spearheaded this initiative. Discover how they are transcending mere compliance to prioritize member experience and instill a culture of privacy awareness throughout their organization.
Moreover, learn about the collaborative effort between Vinted and Superbloom, which underscores a commitment to innovation and social responsibility. Together, we co-authored a methodology that not only meets regulatory standards but also enhances user trust and satisfaction.
Throughout the session, participants will have the opportunity to engage in lively discussions, ask questions, and explore potential partnership opportunities beyond the immediate scope of the methodology.
In summary, this session promises to be an enlightening journey into the intersection of privacy, user experience, and competitiveness. By prioritizing user experience alongside compliance, Vinted and Superbloom are paving the way for a more transparent, user-centric digital landscape.

Veszna is a human rights researcher by training, and has special interest in building a just digital future. She earned her MA in Human Rights from Central European University in Hungary and has worked with various NGOs and think tanks across the globe, including Democracy Reporting International, Political Capital, Global Voices, EU-Russia Civil Society Forum.

Before joining Superbloom, Veszna worked for almost four years at Ranking Digital Rights as a program manager. She was responsible for the production of RDR Rankings and she also supported the process of developing new indicators addressing algorithmic systems and targeted advertising.

In her downtime, she is with her son, helps build the Hungarian solidarity economy movement, and creates mixtapes for friends under her not-so-serious DJ alias, Venuscontroller. She is also a festival coordinator at UH Fest, a small music festival focusing on adventurous music.

She is based in Budapest, Hungary.

Belarus born, Berlin based certified privacy professional (FIP, CIPP/E, CIPM, TÜV DPO, DPO-HA), with a strong focus in digital ethics and privacy awareness.
Author and co-host of a privacy podcast Nothing to Hide (RU).
Currently Privacy Manager at Vinted.