Dries is a Dutch lawyer. He currently coordinates the work on the digital economy at the Consumer Division of the Netherlands Authority for Consumers and Markets (ACM). He has 20 years of enforcement experience dealing with various economic sectors and businesses. In 2014 he set up ACM’s Behavioural Insights Team and managed it for the first five years. In recent years he also worked at the OECD for the Committee on Consumer Policy (CCP). Ever since the publication of the ACM’s Guidelines on the Protection of Online Consumers, which he co-authored, Dries has been an active speaker on deceptive design and consumer protection in both national and international fora.