Prof. Dr. Siegfried Zürn is Professor of Operations Management at the Faculty of Management and Technology and Director of the International Centre and Graduate School at Esslingen University of Applied Sciences. He holds a PhD in Natural Sciences from the University of Munich and a degree in Management Consulting from the University of Wismar. Prior to his academic career, he worked for more than 20 years as a Project Manager, International Technical Consulting Manager, Plant Manager (France), Technical Director and Head of Research and Development for leading multinational companies. Dr. Zürn's academic focus and core competencies are in the areas of industrial project and quality management, operational efficiency methods, technology and R&D management, and system thinking modelling. He is the owner and scientific director of the act.if Consulting Group, which specialises in the development of business games and consulting with a focus on digital transformation, sustainability and operations management.