Professor Sara de Freitas is an international author, educator and researcher with a specialism in digital technologies. With a PhD in data science, she has worked across sectors exploring how digitization and the use of digital technologies can transform lives. As a researcher and Director of Research, she has supported the foundation of the London Knowledge Lab (now UCL), established the Serious Games Institute and is currently setting up the Digital Futures Institute to push forward on the frontiers of what we know to support improved natural human computer interfaces and implement positive feedback and reward systems. In support of her theoretical studies, based on systems thinking, her field studies have focused upon quality service provision and growth in regional development. Towards that end, Sara has led academic portfolio areas in four campus-based universities, three colleges, two schools and a network of study centres in the UK, Europe and Australia, including the management and support for tens of thousands of on-campus, online and international students.