The good the bad and the ugly truth about innovation in education
12-02, 09:30–10:15 (Europe/Berlin), Stage 1, Leibniz-Saal, BBAW

This keynote speech will explore why we need to think about innovation of education using the DreamApply approach as a case study for opportunities on improvements, challenges from decision makers side and also from educators and innovators side.


The DreamApply system has been used since 2012 and it is considered as one of the cornerstones of successful internationalisation of Estonian higher education. It is used by almost all Estonian universities for international student application management. This keynote will explore why education must change - philosophical, methodological, technical by using the DreamApply work as case study. Practical examples will elaborate how education could be modernized with the help of technology.
There are many good ideas and good competence in Europe. We need to allow it to flourish!

See also: Presentation Slides

Märt Aro’s involvement in the field of education development dates back to his secondary school years which saw Märt organising educational events for peers on a national level.

Since 2004, Märt has established numerous organisations and companies in the area of education development.

Märt is the co-founder of DreamApply.com Student Application Management Platform, launched in 2011. DreamApply is used by more than 300 universities from across 40 countries, serving millions of users annually.

Märt is serving as Chairman of the Board at NGO Nordic EdTech Forum - N8 that brings together 200 founders of education innovation initiatives from eight Northern European countries with the aim of sharing experience and fostering cooperation.

In order to drive education forward Märt regularly collaborates with: United Nations, European Union, Estonian Ministry of Education and Research, People-Centered Internet, and many others.

In 2012 Jelmer became lecturer of law at the Amsterdam University of Applied Sciences. He was selected as the best lecturer by students for two years in a row. In 2018 Jelmer joined the DreamApply team to support education institutions with their internationalization and digital transformation by modernizing their Student Admission Systems. Since then he has worked closely with more than 50 universities, reviewing their procedures and advising on possible improvements, leading to more than 300% growth in international student admissions.