2025-05-30 –, Seminar room 1
Dynamic Destination Insights: Data, Scenarios and Sustainability for the Future of Destination Management
In today’s tourism landscape, destination management is increasingly complex: variables are multiplying, data is abundant, yet often disconnected, underutilized, and difficult to translate into actionable strategies.
This talk will introduce Dynamic Destination Insights (DDI) — an innovative SaaS platform that redefines strategic planning for tourism through predictive analytics, integrated sustainability metrics, and the smart use of open data.
The session will explore:
- The concrete challenges currently faced by DMOs and Destination Managers in managing information.
- The Adaptive Destination Canvas model, designed to flexibly align with different territorial and strategic contexts.
- The potential of open data and predictive AI applied to real-world tourism scenarios.
- The ongoing validation process involving over 10 tourism stakeholders.
- Concrete development opportunities through partnerships with Open Data Hub and NOI Techpark.
A talk aimed at professionals involved in destination management, strategic planning, sustainability, and tourism innovation — seeking practical tools to navigate change through data-driven insight.
La mia mission nel settore è orientare i Destination Manager verso un futuro digitale, innovativo e sostenibile, favorendo le sinergie tra gli stakeholder del settore turistico, sottolineando l'importanza dei dati e della tecnologia per decisioni strategiche e promuovendo una cultura di agilità e innovazione nelle nostre destinazioni.