PyCon Sweden 2025

Iulia Feroli

Iulia Feroli is a Senior Developer Advocate at Elastic, where she helps developers and data scientists unlock the power of search, machine learning, and generative AI. With a background spanning cloud architecture at Microsoft and AI/ML solutions at Dataiku, she brings a unique perspective on bridging technical depth with accessibility. At Elastic, she focuses on sharing practical insights through talks, demos, and videos. Passionate about making AI approachable, Iulia speaks worldwide on how to turn complex concepts into tools developers can use every day.


Sessions

10-31
09:00
60min
The Fraud Keynote (…Or Maybe Not)
Iulia Feroli

I have not built packages with millions of downloads. I haven’t contributed to CPython or shipped massive production projects. I am not a CEO, CTO, founder, or member of any tech board or committee.

Does that make this a “fraud” keynote? Maybe. Or maybe it’s an exploration of the uniquely valuable, often underestimated ways we can contribute to tech.

In this talk, I’ll share my journey with Python, the Elastic community, and the wider tech ecosystem. Together, we’ll explore:
* Finding a unique perspective or niche in tech, and owning it
* How curiosity, experimentation, and play can be great tools for learning.
* Imposter syndrome, overachieving, burnout, and aiming for the “slope of enlightenment” (and even the “plateau of sustainability”) over polished perfection.
* Ways to contribute meaningfully to your community, inspire others, and create impact.

Expect some career journey highlights and lessons earned, a few demo snippets of unconventional python projects (like Spotify and Harry Potter?), and some perspective on priorities vs inner peace.

Auditorium
10-31
13:00
30min
Embeddings - LLMs - vector / semantic search - GenAI - RAG - agents - MCP
Iulia Feroli

TBD

Auditorium