Is your Django application still relying on SQL LIKE queries for search? In this talk, we'll explore why basic text matching falls short of modern user expectations and how to implement proper search functionality without complexity. We'll introduce django-semantic-search, a practical package that bridges the gap between Django's ORM and powerful semantic search capabilities. Through practical code examples and real-world use cases, you'll learn how to enhance your application's search experience from basic keyword matching to understanding user intent. Whether you're building a content platform, e-commerce site, or internal tool, you'll walk away with concrete steps to implement production-ready search that your users will actually enjoy using.