BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//pretalx//pretalx.com//pydata-london-2026//talk//GBGB9X
BEGIN:VTIMEZONE
TZID:GMT
BEGIN:STANDARD
DTSTART:20001029T030000
RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=10
TZNAME:GMT
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20000326T020000
RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=3
TZNAME:BST
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
UID:pretalx-pydata-london-2026-GBGB9X@pretalx.com
DTSTART;TZID=GMT:20260607T144500
DTEND;TZID=GMT:20260607T153000
DESCRIPTION:Our video streaming service hosts vast catalogue of content\, b
 ut producing tailored marketing assets is slow\, manual\, and costly and t
 herefore limited to the most popular shows with the biggest budgets. This 
 talk describes how we’re using python to automate the creation of thousa
 nds of marketing assets to promote our full catalogue on and off-platform.
  The system combines audience data\, programme metadata\, machine learning
 \, and automated rendering in Adobe After Effects. For editorial safety\, 
 we’ve built AI-assisted QA layers\, automated Slack messaging\, and plot
 ly dash apps to allow controlled human review and intervention. All using 
 python (mostly!)
DTSTAMP:20260602T223453Z
LOCATION:Grand Hall 1
SUMMARY:AI-Assisted Creative for Automated Marketing using Python - Matt Cr
 ooks
URL:https://pretalx.com/pydata-london-2026/talk/GBGB9X/
END:VEVENT
END:VCALENDAR