Perception of the city is a theory about the identity and physical environment of a city, which varies across different cities. The perception and image of a city can also change across different events and times. A city with a strong identity and physical components can lead to clear perception and image of such a city. The social dimension can also shape different perceptions and images of a city; different generations with different ways of thinking, social perspectives, and ways of living can affect their perception of a city very differently.
As a center of economic activities, Bangkok’s Central Business District (CBD) has constantly been changing its physical environments in response to changing urban contexts and people’s lifestyles in a different times. The development of such physical features could lead to changes in perception of a district as well as of a city.
The objective of this study is to examine the perception and image of Bangkok’s CBD across different generations, using Structural Equation Model as a data analysis tool. In addition, mapping is another tool to illustrate the spatial distribution of perception and identity of the city across different generations. The results can be a guidance for city development strategies that could incorporate different generations in the future.