2025-05-22 –, Track 4 (Thur)
Science communication (SciComm) is a vital activity for making psychological science accessible to the public. Social video formats, such as YouTube videos and live streams, have been highlighted for their potential to engage a wide and broad audience who may not engage with traditional public outreach and engagement activities. In this talk, we introduce the use of a virtual avatar (aka “VTubing”) as a medium for digital science communication. As active science communication content creators, we will present our collective experiences in using virtual avatars to communicate science in a diversity of interactive and passive ways. We will also discuss the benefits and challenges associated with using a virtual avatar for SciComm. Throughout, we will provide practical examples and tips for getting started on your own SciComm VTuber journey.
