2025-05-22 –, Track 4 (Thur)
Media multitasking—simultaneously engaging with multiple digital streams—is a common behavior with significant cognitive implications. However, studying it experimentally poses a key challenge: how can we balance experimental control with ecological validity? Additionally, what range of media multitasking activities should be considered? This session invites an open discussion on innovative methodologies to address these issues. We will explore approaches such as dynamic task designs, immersive real-world simulations, and adaptive experimental paradigms that better capture natural media consumption patterns. By refining our methods, we can generate findings that are both scientifically rigorous and applicable to real-world contexts. Let’s collaborate to advance the experimental study of media multitasking!
