Every day millions of users experience delightful features on Bing Maps. Each user, regardless of their technical background, possesses a wealth of local knowledge that can help improve map data which for many country regions comes from OpenStreetMap. The common OSM editorial tools iD & JOSM are far too advanced for our users. Hence, we embarked on a mission to build a very simple tool - MapBuilder - that can guide users to volunteer their local knowledge to update map data via a set of guided screens. This talk will focus on the following:

• First features
• Building community engagement
• Identifying data gaps
• Potential risks and mitigations