08-19, 17:00–17:20 (Europe/Rome), Auditorium B
Designing hyperlocal maps starts with understanding the users in their day-to-day journey through some user research method and why the current digital maps experience does not provide a complete experience for them to navigate and explore the neighborhood. This talk will provide the audience the insights into the mobility lifestyle of the local people in tier 2 cities and how the GrabMaps design team translates into mobile app design to help improve the quality of life for our users. The designer will also share what are some of the key learnings when designing for Southeast Asia.
Design, experience, mobility, hyperlocal, explore
Sponsors –Grab
Affiliation –Grab
I'm a design leader at Grab where I oversee Geo platform product design experience for both hardware and software such as maps, crowdsourcing, IoT, voice guidance, navigation & search experience for Grab super app, driver app, KartaView app and Geo tools system. Before joining Grab, I worked in MNCs & design consultancy designing for Electrolux, HP, Philips and IKEA. In 2014, I was awarded the Singapore President's Design Award conferred by the President of the Republic of Singapore. I have a Master of Arts degree in Interaction Design from Umeå Institute of Design in Sweden funded by the Swedish Government.
I lead the Geo & Fulfilment Product and Operations teams at Grab, the largest superapp in SouthEast Asia - building the best maps and location services of SEA, and connecting consumers with drivers and merchants. Looking forward to learning from and participating in the global OSM community