2025-10-08 –, Track One
How Wagtail reduces dev dependency, speeds publishing, and preserves brand consistency at scale.
When Truth Initiative, the nonprofit behind one of the nation’s most recognizable anti-tobacco campaigns, launched a high-stakes health site, speed was critical. They needed to push timely, accurate content without flooding the dev team with tickets—or risking design drift.
The solution: A CMS configured to empower editors. By combining StreamFields, snippets, and custom page models, Wagtail gave editors creative freedom while ensuring the design system stayed intact.
This talk will explore:
- The most common editor pain points in rigid CMS setups—and how Wagtail fixes them.
- How reusable content blocks (like FAQs, authors, and CTAs) boosted SEO, efficiency, and credibility.
- The balance between editor freedom and design control, and why it matters in mission-critical campaigns.
Attendees will learn how to design CMS experiences that turn bottlenecks into autonomy—freeing developers to focus on complex work while editors confidently own publishing. For organizations under pressure to deliver, this approach transforms Wagtail into more than a CMS—it becomes a strategic advantage.
Annette is a Senior Software Developer with over 12 years of experience in crafting elegant, user-friendly solutions tailored to client needs. Since starting her professional journey in 2013, Annette has honed her skills across various technologies, including Python, Django, React, Typescript, CSS, and full-stack Plone development. After joining Six Feet Up in 2020, she has worked as both a developer and a Tech Lead, while focused on creating effective software solutions.
What began as a hobby over 25 years ago has evolved into a deep passion for problem-solving and attention to detail, driving Annette to continuously expand her technical expertise. In her spare time, she has also explored other technologies including PHP and SQL, reflecting her commitment to lifelong learning and adaptability in a fast-changing industry. Annette holds a Bachelor’s degree in Premedicine and a Master of Biomedical Sciences, bringing a unique perspective to her development work.
While naturally reserved, Annette’s enthusiasm for hula hooping, sewing, and her pet birds often sparks engaging and unexpected conversations.