2025-10-08 –, Track One
A good Wagtail implementation empowers editors, keeps developers sane, and ensures every page looks and performs as it should.
What makes a good Wagtail implementation? It’s more than features. It’s about building a system that works for editors, developers, and audiences. A good Wagtail build is intentional: content models are thoughtfully designed, patterns are consistent, and guardrails prevent broken layouts or poor performance. Editors can preview with confidence, developers can make changes without surprises, and every page adheres to design and brand standards by default.
In this talk, we’ll look at the fundamentals that distinguish successful Wagtail projects, from thoughtful content modeling to consistency, predictability, and performance. The session will contrast “bad” implementations (StreamField soup, inconsistent labels, confusing flows) with “good” ones that empower editors, reduce developer burden, and stand the test of time.
Attendees will leave with a practical framework for evaluating their own Wagtail builds and ideas for where to improve them. Whether you’re structuring content models, managing editorial workflows, or planning long-term sustainability, this talk will give you a clearer picture of what separates an average CMS build from a truly good one.
Michael has been designing and building content-managed websites for nearly 20 years. He enjoys creating delightfully compelling user experiences to solve big problems. He is the Director of Strategy at Lincoln Loop, where he helps clients turn ideas into fully functional web-based products.