2025-10-09 –, Track Two
How Wagtail enabled one landing page to serve many audiences—scalable, and editor-friendly.
Campaigns often require multiple landing pages—one for every platform, channel, or audience. For Truth Initiative, this quickly became unmanageable, forcing editors to maintain dozens of nearly identical pages.
We built a dynamic Wagtail landing page that tracks users based on the last URL segment (e.g., /youtube, /facebook). Ability for A/B testing was also included to help test different features against a percentage of the audience. Editors now manage a single page design for tailoring text, CTAs, and creative assets.
This session covers:
- The business problem of campaign duplication.
- How we used Wagtail to manage user tracking using a single landing page
- How A/B testing was implemented for testing different text within the page
- The impact: reduced editor workload, faster rollouts, and consistent design across channels.
Attendees will walk away with a model for tackling personalization and scale—without drowning in duplicate content.
Chrissy has over 15 years of experience with Python-based projects, having joined Six Feet Up in 2008. Starting as a front-end developer, she quickly expanded her skill set to include Python, with a particular focus on customizing and optimizing open-source systems for clients. Chrissy's technical expertise spans CSS, Javascript, Python, Django, Zope, and Plone. More recently, she has been working on the Quality Assurance side to ensure that all code written by our developers is solid and following the predetermined business requirements for our projects.
In addition to her technical skills, Chrissy brings substantial leadership and organizational experience. She has delivered numerous talks and training sessions at conferences, served as President of the Plone Foundation, and played a key role in organizing her local Python meetup. As a tech leader within the Six Feet Up team, Chrissy excels at collaborating with clients to deliver tailored solutions that meet their specific needs, and helping our teams adhere to our development and workflow best practices.
Outside of work, Chrissy enjoys numerous hobbies including climbing, ice hockey, photography, and spending time outdoors.
As the Vice President of software development for the Innovations Center at Truth Initiative, Doug Harris leads the team responsible for building EX Program, the organization's groundbreaking digital tobacco cessation product. Harris manages all technical aspects of the EX platform, including software development, staff, operations, and technology direction.
Harris has over 30 years of experience as a technical manager and programmer, designing software applications and leading multi-continental teams of programmers, systems administrators, and database administrators.
Prior web work includes working for Slate Magazine, the World Bank, and the (now defunct) startup which created US News & World Report's car rankings site.