Tara has been working as a UX specialist since 1999 and has played a key role in shaping the UX industry in Germany on the agency side. She specializes in developing new UX methods, quantifying UX, and integrating UX into organizations.

At the same time, she has always been passionate about fostering a “cool” corporate culture within her companies—one that combines fun, performance, team spirit, and customer success. For several years, she has been supporting leaders and organizations on their journey towards greater New Work/agility and an improved employee experience.

She is one of the leading voices in the UX, CX, and Employee Experience industries.