I'm a 43yo married man with 2 children. I live near Milan and I try to play guitar at my best.

In my job, I have led teams of designers to evolve clients' businesses towards a digital world.
I have bridged the gap between business motivations and user needs.
I currently work as an Experience Lead at Publicis Sapient Italy.
From the beginning, I have based my work on five principles, which I still believe are valid:

1. Understand "why" before how and who.
2. Interactions always happen between humans.
3. Beauty matters.
4. Design a context, and let people be free.
5. Be clear about your mental model. People are smart enough to follow your way.

Aside this, I am one of the founders of theincipit.com, a community of writers where it is possible to play with storytelling.