Zahra Haji Ali Beigi
I am Zahra currently leading SAP Design HUB Berlin and working on defining and executing design strategies for various products in SAP Signavio. I am serving as an OKR champion for a group of business modeling products and focusing on harmonizing their user experience.
I grew up with lots of books around me and when I was in high school I enjoyed solving geometrical and mathematical issues, which guided me to study computer science, which has been followed by studying Master of Design. I excel at connecting the dots to craft holistic solutions for complex challenges, combining a designer's creativity with an engineer's analytical thinking.
I recognize and cultivate potential in others, this together with my positivity and curiosity inspires others to reach new heights. In design, my focus is on design strategy, design leadership, and design OPS.