Dr. Bill Albert is the Founder and Principal of Greenlight Idea Lab, the only global focused on concept and product validation. Before founding Greenlight Idea Lab, he served as Senior Vice President and Global Head of Customer Experience at Mach49, a Silicon Valley agency focused on innovation and venture-building. Prior to that, he was the Executive Director of Bentley University’s User Experience Center.

Bill co-authored Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (3rd edition), the book that spawned the quantitative UX movement. He has published more than 20 articles on human-computer interaction, UX methodology, and data visualization. Bill has delivered over 50 presentations at conferences. He is also Co-Editor-in-Chief of The Journal of Experience. He holds a PhD from Boston University.