As the Founder and CEO of UX Psychology e.U., I leverage my PhD in Psychology and almost 30 years of experience in Usability and User Experience to help major industries and organizations worldwide develop projects, strategies, and solutions that are based on behavioral and cognitive science. My mission is to make a big difference for my clients by enabling them to understand and influence the human user behind the screen.

My latest achievement is the UX Psychology Lens® tool set, a set of cards and a book that provides hands-on, actionable insights on 50 psychological influences in UX activities. I designed and iterated this tool set over 1.5 years, using user-centered methods and involving future users at every step of the way. The tool set has been well received by the UX community and has been featured in several publications and podcasts. I also partner with CATi